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Brands I've Scaled
Luxury Clothing Brand
Background
Project Challenge: A strategic overhaul to scale ROAS from 2x to a minimum target of 3x.
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Solution
Implemented a stable scaling protocol by increasing the budget of best-performing ad sets by 10%-15% to maintain campaign stability while driving greater purchase volume. I also created multiple highly segmented customer lists to enhance the accuracy of both new lookalike audiences and existing retargeting campaigns.
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Restaurant
Background
Project Challenge: Increase reach and engagement on Facebook & Instagram.
Solution
Implemented multiple store traffic campaigns with promotions highlighting low cost, high quality service at Golden Corral. Additionally, utilized 30 day app promos to encourage installs, new customers, and guest visits with scarcity, creativity, and advanced audience segmentation.
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Health & Wellness Brand
Background
Project Challenge: Brand new location with a 50% off limited time offer for the summer only. Need to get campaigns generating consist 2x ROAS for potential scale during peak seasons. All audiences and data are from scratch and each campaign carefully crafted to create a long term funnel.
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Solution
Implemented and test multiple interest based audiences, leveraging custom video creatives, and testimonial posts for social proof and credibility. Quickly eliminated test audiences that did not retain 2x ROAS while building custom audiences utilizing advanced audience segmentation.
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