Strategy, Simplified.

In 2024, the "search world" shifted on its axis when Google signed a reported $60 million annual deal  with Reddit for real time API access. By 2026, the results are undeniable: Reddit has become the second largest website in Google's U.S. search results. We're going to explore how to use this relationship and subreddit threads on Reddit to help you grow brand visibility for your business. Mobile phone on the left shows cross-platform indexing between Reddit API data and Goog

In 2026, the Instagram algorithm has transitioned from a social graph (who you know) to an interest-based recommendation engine . According to Instagram's leadership, the platform now prioritizes "Meaningful Distribution," focusing on content that facilitates social connection and long-term user retention. To generate significant reach, you must pivot your strategy to meet the strict algorithmic benchmarks that dominate the current digital landscape. Part 1: The New Engagemen

One simple sentence changed my perspective in an instant. Quite honestly, once I heard it, I realized that it did not matter how much effort or how well constructed your strategy might be, if you're missing key data, your campaigns will suffer. This has become a statement that I say to clients. "Your marketing strategy is only as good as your tracking." A surprised person with an open mouth. A cloud resembling an explosion emerges from their head. Dark background. Fragments f

In today's competitive landscape, having a strong social media presence is essential. Whether you're looking to generate new customers, keep existing customers coming back for more, or create your own loyal following of customers, showcasing your products and services effectively can set you apart from the crowd a.k.a. competitors. You've Googled "social media marketing" and probably got mixed messages. I'm here to tell you the simple truth... Yes! Smartphone with social medi

Alright, let's have a real talk about AI in social media marketing. You've heard the buzz online, the promises of effortless content creation, "laser-focused targeting," and magical ROI. And yeah, there's a kernel of truth to it. But here's the truth that many gurus and platforms aren't telling you: blindly trusting AI with your social media strategy can be a recipe for disaster. AI chat interface shows a request for a social media marketing strategy. The AI responds, "Sure!"