Social Media Optimization

After a decade of launching ads, using all the finest "new tools" on Canva to create top-notch ads, and testing thousands of different ad budgets... I have a couple things stored in my memory bank that I wish I could delete. These are my "rules" for campaign building and I'm stuck with them (subconsciously) even when my good faith tells me otherwise. Hands typing on a laptop beside notebooks on a white desk, with overlaid quote: Don’t Make The Same Mistakes I Did. There Is No

In 2024, the "search world" shifted on its axis when Google signed a reported $60 million annual deal with Reddit for real time API access. By 2026, the results are undeniable: Reddit has become the second largest website in Google's U.S. search results. We're going to explore how to use this relationship and subreddit threads on Reddit to help you grow brand visibility for your business. Mobile phone on the left shows cross-platform indexing between Reddit API data and Goog