Reddit Marketing Strategies

In 2024, the "search world" shifted on its axis when Google signed a reported $60 million annual deal with Reddit for real time API access. By 2026, the results are undeniable: Reddit has become the second largest website in Google's U.S. search results. We're going to explore how to use this relationship and subreddit threads on Reddit to help you grow brand visibility for your business. Mobile phone on the left shows cross-platform indexing between Reddit API data and Goog